Susan Hires a Boss

Riding a trend

Back in the 50s, one of the hellacious parts of being a woman was stockings. Most of us don’t remember the days of garters and girdles and hooks and seams.

Then came pantyhose in 1959. But despite the superiority of the product, it took years to catch on. And what finally got it past the dip?

The rise of the miniskirt.

In almost every industry, there are the peanut butter and jelly relationships. (Or, my preference, peanut butter and chocolate.) Two products that are great on their own, but only hit the big time in symbiosis.

Have you latched on to the miniskirt of your industry? Can you ride a trend to success? Or are you trying to go it alone?


posted on Jul 15, 2009 under